Why advertise in The Quick Read?

In short, your advertising dollars go further and you get greater exposure for your business in The Quick Read than you do with many of the other print advertising opportunities in town.

With more than 2,000 copies a week being distributed at more than 110 waiting area locations in town, The Quick Read is where your customers are, when they have time to hear from you.

Some of the features are outlined below:

Design:

The Quick Read is designed to be read quickly with the average reader finishing an entire edition within 10 minutes, which is also the average amount of time people spend waiting for an appointment. 

Weekly Editions

The Quick Read is published weekly, allowing for frequent fresh content.People come to expect the weekly new edition and will actually seek out The Quick Read every week for the upbeat stories and articles. 

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Advertising Layout

The articles are located in the middle of the page, surrounded by advertising on 3 sides.  The advertisement are located where eye tracking studies show people look first and most frequently.  This means that when reading the articles or stories the eye is naturally taking in the advertisements around the outside, raising your brand awareness and increasing your exposure.

Microprinting

The border of each ad space is actually microprint, asking the reader to “Please say you say you saw it in The Quick Read.”  This will encourage people to identify how they found your business and help you track the effectiveness of your advertising.

Vibrant Yellow Colour

The Quick Read is printed on yellow paper, with black graphics and lettering.  Studies indicate that The Quick Read yellow creates sunny, happy and optimistic feelings.  Yellow is also the most visible colour and yellow items are more likely to be picked up than those of any colour.  This visibility increases the awareness of The Quick Read and makes it more likely to be read by your customers.

Advertising Choice

As the advertiser, you have the choice to have your ad located in the same place week after week, or have it cycle around the publication for a fresh and different look each week.

Free Distribution

While The Quick Read is distributed free of charge to waiting areas throughout your community, the cover shows a sale price of $1.19, discounted “FREE for our customers”.  People think “you get what you pay for” and a free publication is often seen as having little value. However, a publication that has a purchase price and is discounted to “FREE” is seen as a bargain and everyone loves a great deal.  This increases the likelihood that people will pick up a copy and check it out, finding your advertisement.

Positive Content

All the stories and articles in The Quick Read are positive and upbeat, which tends to put the reader in a good mood.  As studies have shown that people in a good mood are more receptive to new products and more prone to impulsive shopping, this is great news for advertisers

Distribution Variety

The Quick Read is distributed where people have  to wait, including dental offices, banks, garages, hair salons and health care facilties.  People in these locations are often looking for something to do and have the time and desire to read over the publication.  The variety of distribution points also makes it almost impossible for someone to go through their week without finding a copy of The Quick Read, and your advertisement.

Cost Effective

Advertising in The Quick Read is affordable, allowing small business owners to get their message out week after week and month after month for a price they can afford.   This continuous advertising presence is important as studies show that the repeat use of advertisements builds brand awareness, purchase intent and increased profits for businesses.

For Cost Effective Advertising Call Darcy at (519) 942-8936 or
e-mail The Quick Read at darcy@thequickread.com